I’m in serious count down mode, and not it’s not for Christmas. I’m counting down till 5pm Friday when my day job finishes and I get a wonderful 5 days off!
Now these 5 days are going to be filled with cycling, running, cooking and of course Christmas but a large portion of them is going to be dedicated to 2013.
Well because I am determined to make 2013 the best year yet for my business and to do that I need some serious planning, some learning of new skills and some action plans put into place so that I can hit the ground running.
While everyone else is still in the post Christmas, New Year hangover I intend to be organised and making my business work smarter.
So during your holiday period why not set aside some time and dedicate it to your business? Make some plans, write some lists and get started on those New Years resolutions early!
This month may be past the mid point of the year but if you want to be prepared and make the most of this Christmas and the shopping that comes with that, then you need to start planning now.
No matter if you are selling wholesale, retail, at the markets or online Christmas is a great opportunity to bring in those much needed sales. Remember in order to have a successful business you must sell.
Do you have a Christmas sales plan? Did you have one in previous years and have some great tips to share? Add them in the comments would love to hear from you.
Next post I’ll be back with more on how you can make the most out of Christmas.
Am super busy this week so am skipping a week of blog posts and will be back next week. Till then here’s a few things you might like to do
- have any questions for the Q and A blog posts? add them to the comments here and get your answers soon
- go back through the previous posts and share if you have acted on any of them and if they have helped you
- is there anything you want to more about? Just leave a comment asking for what will help your label best?
- don’t forget the Japan Style Guide is still on sale for only $5.00 a great insight into current styles from one of the largest trend setting nations in the world.
Sometimes I wonder if we make it too easy to get hold of us during our work hours? People can get in touch with me via blog, twitter, facebook, email, phone and some of those I have multiples of! All in all it leads to a whole lot of “noise” during the day.
Recently I wrote about how I deal with emails and now I want to talk phonecalls.
I tend not to answer my phone during the day. It’s not that I don’t think your call is important it’s just that I am trying to get work done. It also helps me avoid unnecessary calls.
One of my freelance clients will email me 4 or 5 emails at a time, then send me a tweet to tell me to check my emails and then phone and leave a voice mail to say check your tweets and email. If I don’t get back to them within half an hour the whole process is repeated.
Not only is this really hard to deal with from a customer point of view most of the time the whole emails, tweets, voicemail is unecessary because by the time I’ve called them back they changed their mind anyway.
So when you are contacting suppliers, freelance workers, makers etc make sure your communication is minimal and to the point. No one has time to deal with all the “noise” that is created from unnecessary calls, tweets and emails.
So before you hit send or pick up the phone think to yourself is it really necessary?
I’ve been thinking about good design and how it makes everything better. I’m not talking about the kind of design we’re doing for our actual labels be it t-shirts, dresses, lingerie or shoes I’m talking about about the design of our workflow and spaces and what we use to actually “do” the design.
Everyone knows the frustration of a computer that keeps freezing or crashing or a chair that makes your back ache because you can’t quite reach the desk properly. These small things add up and overtime adversely affect the way our businesses run. Lots of small annoyances can mean that when you think of working you get that sinking feeling in your stomach. You may think it’s because you are still in the building stages of your brand or working on a new range. But what if the sinking feeling is linked to these small annoyances?
So some things that might be causing these small annoyances
– light (or lack thereof)
First up Space
Do you have a dedicated workspace or are you flitting between couch and kitchen bench? No matter how small get yourself a workspace. Somewhere you can sit and work, leave and come back and your things are still where you left them. Not only does it make the work easier it makes you more efficient as you don’t have to first find and prepare a spot everytime you want to work. It will make your work feel real and you will treat it with more respect.
Good lighting is essential to any designer. You need a nice strong light for colour matching and good lighting makes you feel more alert and productive. Low level lighting is bad for colour matching makes you feel drowsy and dull and can lead to squinting eyes and headaches. So when you have a dedicated workspace then get a good natural light lamp or light to illuminate your area with.
Are your stationary supplies stolen from your kids crayons? When you sew do you need to spend twenty minutes finding matching colour thread. Organisation is key when it comes to equipment. Buy good scissors, some nice pens, paper and some dedicated storage.
When I first started my business I bought way too much stationary. Now days I buy the bare minimum because not only does it save money it means I don’t have to find somewhere to store it either.
Old jars make great holders for pens and scissors. An old photo frame can be re used as a corkboard by getting some heavy card and covering it with fabric and popping it into the frame.
Good design of your workspace doesn’t need to cost a fortune, it really only takes some organisation and dedication. Give your workspace a good design make over this week and see if it helps you stay more focused on the big picture and not on the small annoyances.
Last week I shared my 15 minute organisational tips for email. Here is something else you may want to consider that will improve your website and cut down on your emails.
When you are getting emails are you being asked
- how much is postage?
- do you post outside of Australia?
- how do I figure out what size I am?
- if I pay more for postage will it come express post?
Basic questions like this should not be taking up your time every day.
Write out all the ones you frequently get and answer them. Then add that information to the FAQ or frequently asked questions page on your website. Now you will hopefully get less emails asking the same questions and if you do keep getting the questions you can just add a link to the FAQ page on your site and not spend all day writing out the same answers.
Simple easy solution that will take barely anytime and make your life easier and help increase sales as your customers will have the information available to them at the point of purchase.
To make your life easier you can now find all our information with a new simple web address of startyourlabel.com.au so now it’s a nice easy address for you to remember and type in.