I can’t stress enough the importance of knowing what is going on in the world around you. Not only will it make you a better designer but it will make you a better business person.
Each morning take a look at the news online and don’t just read the celebrity gossip look for articles about the retail sector, things that are influencing people and what people are spending their money on. All of this impacts you, the more you know about it the more you can ensure that you are not going to get caught short when the market shifts.
Here are some I found this week, all from the Sydney Morning Herald which is FREE online and gives a wealth of information.
Lady GaGa was in town so teenagers were dressing up as their fashion idol. From the Sydney Morning Herald.
How new business models are leaving some businesses out in the cold. From the Sydney Morning Herald.
News that David Jones is struggling with sales. From the Sydney Morning Herald.
Retail in a slump. From the Sydney Morning Herald.
An Aussie success story. From the Sydney Morning Herald.
All these articles are easily available so each day, start taking the time to have a look around you, absorb the information and think “how does this affect my brand”.