I love seeing how things get made, from cooking to cars to buildings to boats I find the design process and then the manufacturing process fascinating. It seems other people do too. So consider sharing some insights into what it is you do.
You could write what you do in a day like this post from Colette patterns
or you could snap some photos of work in progress like hound.
or you could make a video like this one on how bicycles are built on Dude Craft.
If you are making your products by hand then let people know that, people like products which are individual use it as a selling point!