I’ve been thinking about email marketing a lot lately. I’m starting to think that maybe it’s on it’s way back. But only if it is done in a really smart way. I’ve found I’ve unsubsribed from almost all those weekly ones that practically yell at you to buy stuff but a few which tell me something cool or give me a quirky recipe I like those. Perhaps it is because they are more interactive? like a little story that pops into my mailbox? What do you think?
The ever wonderful Design Sponge recently did an article on email marketing that really has me thinking of all the new ideas I might be able to use. Check it out, let me know what you think.