I’m such a huge fan of small creative business’s kicking off at the local markets. Not only is it a great way to test the waters with your ideas, but as a shopper I love, love, love heading to the markets and hoping to find something that just makes me melt as the creativity that went into it is just brilliant!
So if you are venturing to the markets for the first time here are some of my tips for hopefully a hassle free day
- wear comfortable shoes, or if you have to wear heels wear your low flat shoes to do your set up in and then swap to your heels like 5 minutes before the markets starts. Don’t forget at most markets your feet are hidden behind your table and after you’ve been standing for hours the comfortable shoes are so well worth it!
- try and take a chair to sit on, even if you only get to use it for a few moments it can be a lifesaver.
- get all your change in $5 notes. No one minds getting a few $5 notes as change and it just makes it easier on you.
- make all of your prices nice round easy numbers so the maths isn’t too hard when your surrounded by customers.
- do be prepared with enough change, most customers will pay with $50 notes so on the weekday before the markets go to the bank and get a float ready. Don’t try and make do with whatever is in your wallet. If you can’t make change you will lose sales.
- Always know where the nearest ATM is and be able to give clear concise directions on how to get there.
- Do use a small bag/ bum bag/waist bag/ to keep your cash in. Keep it close to you at all times.
- If your doing complicated wrapping/packaging either have 2 people on the stall at all the busy times or simplify it for when you are on your own.
- If your selling something people will wear do have a mirror they can use, even if it is only small it really helps make the sale.
- If your on your own at the markets make friends with the person at the stall next to you so if you need to duck to the bathroom someone is keeping an eye on your products.
- Be prepared that you may not get a lunch break. Suggest small foods like almonds, grapes, muesli bars and water. You don’t want something that is either messy or takes ages to eat. Nothing says non professional like chomping away on food while trying to convince people to buy from you.
- Umbrellas, hats, shade tents etc are all a fantastic idea. I like a pretty umbrella as it can double as both sun and rain protection.
- At outdoor markets I like to keep a cheap large plastic tarp under the table. That way if it rains you can quickly throw it over your table and protect the product. Try your local $2 shop you can normally pick one up there
- If your selling clothes do try and have some kind of a change room. If the markets has a change room on site be careful about how many pieces you let people take with them as it’s an easy way for shoplifters to nab pieces.
- Do keep your business cards out so people can get in contact with you after the markets.
- Lastly do tell people you are going to be at the markets. Twitter, facebook, your blog, your website, email all your friends, get the word out there and help drum up some sales for yourself!
Have fun at the markets!
Anyone else have any extra tips to add? Leave a comment to share your best tip!